In a dream sequence, Herman is a shining knight who rescues Shelley Fabares. Field this still for newspaper editorials and stories on "Chivalry is (or isn't) dead," or a write-in contest on "The Most Chivalrous Man I Ever Met."

 
Discotheques are popping up all over the country. Tie-in your local dancetravaganza with a restaurant for a promotion providing a meal, a pair of tickets to see HOLD ON! and admission to your local dancing emporium for a lucky teenage couple winning a dance, write-in, or media contest.



Revamp the old picket stunt with demonstrators and counter-demonstrators. Pro-Hermits should carry "Welcome to Union City" and "Don't ever leave us, Herman" propaganda. The opposition should flaunt signs reading "HERMAN GO HOME" and "Hermits UNFAIR to parents," and the like. A little counterfeit controversy like this should attract media coverage.

 
Herman is perhaps the first character in fact or fiction to play rock and roll in orbit. Tie-in with a local studio to create a new dance inspired by Herman's Hermits in HOLD ON! Or contact your local discotheque and promote a contest to discover the new dance. Use this still to salute current space program launchings, too, if they concur with your playdate.


The upsurge of "Hermania" is tremendous; there are Herman's Hermits Fan Clubs throughout the country, flaunting buttons, sweatshirts, and a thousand other bits of paraphernalia publicizing the mop-topped singers. Contact the national fan club's headquarters to find your local chapter. Your town's members will be eager to help you distribute heralds, go out on ballyhoo stunts, and give heart-rendering testimonials on the merit of their idol's pictures. Write NOW to:

HERMAN'S HERMITS OFFICIAL FAN CLUB
Suite 1208 · 200 West 57th Street · New York, N.Y. 10019

  

TRUCKING WITH THE HERMITS

Latch on to a publicity-hungry rock and roll group and have them tour your city on a pick-up truck or a flat-bed truck bannered for HOLD ON! Try to get the sound track distributor and retailers to share the cost.

LOCAL SPORTS EVENTS

You can attract a lot of attention during the intermission of any local sports event if you can acquire a greased pig, and invite spectators and atheletes to HOLD ON! to the grunter for passes or promoted prizes.

DRY-LAND SURFING PARTY

The miniature surf board on roller skate wheels is one of the nation's latest fads. Promote prizes and media coverage for a skate board championship, where naturally, the prize goes to who can HOLD ON! the longest.

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