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If you want to find Peter Noone when he visits New York, chances are you'll find him in The Zoo. Instead of animals at this zoo, though, there will be clothes.
The Zoo is the name of a new boutique. Peter, better known as Herman, is opening at 243 E. 60th Street in New York with Steve Lyons, 27. The boutique will feature men's clothes imported from Britain as well as original designs by Lyons.
"I saw Steve's designs at his home on New Year's Eve," Peter explained. "I thought he had some great ideas and then a few months later Steve suggested opening a boutique together. It took a few months for me to get clearance from the bank in London to get into this venture, but I finally got permission. Actually it's great for Britain to export things over here."
Peter has always been interested in clothes and was selected as one of the 10 Best Dressed Men in England. In March, Steve flew to London and both he and Peter selected the British imports for the shop. Peter will continue to look for clothes for the shop while he is in Britain.
According to Peter, "American men just don't know what to do when it comes to clothes. In England, men are more fashion conscious than the |
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women. Also when the Carnaby Street rage developed, there was great competition between the shops. "In America, there's just no competition. Also, the clothes are dated. I saw a man wearing a military jacket in New York and that style is two years old in Britain.
"The new thing in England now - and it's weird because we're stealing from other countries since we've milked ourselves dry - is suits with levi-style jackets in all different colors and patterns. We've stolen from German fashions, too, because antique leather is all the rage."
Steve says that The Zoo will cater to the man who wants something different without being too crazy or far-out. Steve likes clothes that are well tailored and well put together visually without being freaky. Prices will be moderate.
If the shop goes over well, Peter and Steve have plans to put a Zoo in every city. They will also sell custom designed clothes for rock groups in the shop.
Peter says that he will be spending more time in New York and is happy about it because he likes it here very much.
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